From Features to Benefits: AI Prompts to Write Product Descriptions That Sell

Your product is amazing. It has a 10,000 mAh battery, it's made of aerospace-grade aluminum, and it has a high-resolution screen. But here's a hard truth: your customers don't care. Not really.

Customers don't buy "features," they buy "benefits." They buy the feeling of not having to worry about their phone dying, the confidence of a durable product, and the joy of a crystal-clear display. This guide will teach you a powerful AI prompt technique to effortlessly translate your product's dry features into compelling benefits that drive sales.

The Golden Rule of Sales: "What's In It For Me?" (WIIFM)

Every customer subconsciously asks this question. A feature is about your product; a benefit is about them.

• Feature: What your product is or has. (e.g., "Waterproof fabric")
• Benefit: What your product does for the customer. (e.g., "Keeps your gear bone-dry in a surprise downpour.")

Manually making this translation for every feature is tedious. Let's make AI do the heavy lifting.

The "Feature-to-Benefit" Translator Prompt

This prompt is designed to teach the AI the concept and then execute the task flawlessly. It's a game-changer for writing product descriptions.

You are an expert e-commerce copywriter who excels at turning boring product features into irresistible customer benefits.

Your task is to take a list of product features and translate each one into a compelling benefit. A "feature" is a factual statement about the product. A "benefit" explains what that feature does for the customer and answers the question, "What's in it for me?". It often evokes an emotion or paints a picture of a better life.

Here is the product and its list of features:

**Product:** [Your Product Name]
**Features:**
- [Feature 1]
- [Feature 2]
- [Feature 3]
- [Feature 4]

Now, for each feature, provide a corresponding benefit-driven sentence or bullet point. Present the output in a clear "Feature -> Benefit" format.

Real-World Example: 'The Nomad' Commuter Backpack

Let's use this prompt for a fictional backpack.

The Filled-Out Prompt:

You are an expert e-commerce copywriter... (and so on)

**Product:** 'The Nomad' Commuter Backpack
**Features:**
- Waterproof Cordura fabric
- YKK AquaGuard zippers
- Padded laptop compartment for up to 16" laptops
- 20-liter capacity
- Ergonomic, padded shoulder straps

Now, for each feature, provide a corresponding benefit-driven sentence...
      

Expected AI Output:

Here is the feature-to-benefit translation for 'The Nomad' Commuter Backpack:

Feature: Waterproof Cordura fabric
Benefit: → Caught in a sudden downpour? Your expensive laptop and important documents stay completely safe and dry.

Feature: YKK AquaGuard zippers
Benefit: → No more frustrating snags. Access your gear smoothly and quickly, even with one hand, while keeping every pocket weather-sealed.

Feature: Padded laptop compartment for up to 16" laptops
Benefit: → Commute with confidence. Your most valuable device is cushioned against bumps, drops, and the daily hustle.

Feature: 20-liter capacity
Benefit: → Deceptively spacious. Pack your gym clothes, lunch, and all your tech essentials with room to spare, without the bulky look.

Feature: Ergonomic, padded shoulder straps
Benefit: → Say goodbye to shoulder pain. Carry your world in comfort, even on a long day of walking across the city.

Next Level: Weaving Benefits into a Story

Once you have your list of benefits, you can use a follow-up prompt to weave them into a persuasive paragraph.

Great. Now, take the benefits you just generated and write a short, punchy product description (about 100 words) that tells a story about the ideal customer's day.